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Thursday, August 07, 2025
No Budget, No Problem: How to Build a Marketing Plan That Still Hits
You don’t need deep pockets to build digital traction — just a clear plan and sharp execution. The myth that effective marketing requires big ad spend dies hard, but the truth is more nuanced. Strategic constraints can actually lead to better targeting, tighter messaging, and more creative traction. If you’re a solo founder, a scrappy team, or a local brand trying to scale smart, you’ve got leverage — but only if you focus your time and dollars where they move the needle. This isn’t about playing small;
Tuesday, August 05, 2025Learning That Sticks: When to Invest in Employee Training and How to Make It Count
Few things in the workplace are as misunderstood as staff development. It’s easy to treat it like a checkbox — an annual seminar, a webinar here and there, or a team-building day with forgettable breakout sessions. But training that actually changes how a team works, thinks, and performs can’t be accidental. The real question isn’t whether to invest in learning opportunities for employees — it’s when and how to do it in a way that actually matters. The Right Timing Isn’t Always When It’s Most
